As part of a talented team of students, I collaborated to participate in the D&AD New Blood Awards 2023 with our project, “Imagine the Storm.” Our challenge was to reimagine the 60-second pre-show video for IMAX, enhancing the anticipation and excitement of their unparalleled cinematic experience.
IMAX is renowned for delivering extraordinary cinema experiences with its heart-pounding audio, awe-inspiring images, and immersive environments. The goal was to make this special occasion start even before the main feature, captivating audiences from the very beginning.
Our concept was inspired by the idea that there are sounds and elements in nature that humans can neither see nor hear, risking the loss of their intricate beauty. We wanted to visualize and amplify these details in a way that resonates with the IMAX experience.
The idea was to create a 45″-60″ video depicting the formation and eventual descent of a snowflake. Every single detail of this process would be meticulously visualized and heard, right up to the moment of impact. This impact would then trigger an amplified reaction, ending with the powerful message: “Imagine the Storm.”
In this project, I contributed to the ideation process, designed the style frames, and edited the final video. We aimed to balance the minimalist elegance of the snowflake’s journey with the intense, immersive experience that IMAX is known for. The visual and auditory details were crafted to draw the audience in, building anticipation for the cinematic journey ahead.
The project was a resounding success, earning us a Yellow Pencil at the D&AD New Blood Awards 2023. This recognition highlighted our innovative approach and dedication to creating an evocative pre-show experience that embodies the magic and majesty of IMAX.
