As part of an intoxicatingly creative partnership, we dove into a sensual dance of collaboration for Heinz in the D&AD New Blood 2023 competition. The brief teased us with a tantalizing challenge: seduce gamers into pausing their passion and savoring a bite. But we didn’t just flirt with the idea of breaks—we went straight for the kink of gaming culture: poor posture.
The result? A line of ketchup bottles, their curves mimicking the provocative slouches of beloved streamers. Each bottle was a sensuous ode to the iconic figures who captivate millions, their forms molded to echo the languid, irresistible poses of gaming royalty. Personalized labels caressed each bottle’s surface, their hues whispering the essence of each streamer’s unique allure. The unveiling was staged as a public striptease during the streamers’ live broadcasts, an electrifying reveal that sent shivers through their audience before these lustful creations were released into stores.
My role was the sculptor of seduction. With Cinema4D as my tool, I lovingly shaped each bottle, breathing life into their voluptuous curves. The animations I crafted were a visual caress, tracing every detail of their forms, while the custom labels became an intimate signature—a kiss of individuality. Together, we turned the familiar into the forbidden, blending the thrill of gaming with the pleasure of Heinz’s iconic touch.
This project was a rendezvous of design, culture, and technology—a ménage à trois that ignited fresh, innovative connections between brands and their passionate, youthful lovers.
